Reaching Your Ideal Customer

Ever struggled with determining who your Ideal Customer is and how to communicate with them? Some of the more common challenges come with: Not identifying your ideal client demographics well enough. Not identifying what your ideal client thinks and their purchase motivation (Psychographics) Demographics give you their characteristics that identify their abilities, needs and interests of your customers; Psychographics ... Read More

PRICE DISCOUNTING

Why is it when times are tougher, money is shorter and everyone is focused on the “GFC” do we lose faith in our business and our abilities, move to a poverty reactionary mindset and automatically start discounting our price? Why don’t we sell our service or product quality? What are you competing on? ... Read More

End of Financial Year Updates

As the end of June has arrived, it really is too late to do anything very constructive to protect assets or minimize taxation.   This is however a great time to reflect, step up the mark and start to organize yourself for the next 12 months and beyond. Does your business structure support your long term business ... Read More

Understanding your Business Financials?

FINANCIAL LITERACY In the current monetary climate there is more and more focus on making sure you know what your money is up to.  With a slower economy (apparently) there is now the focus on even more control on your expenses and how to (market) maximize your income?  This is a great time to ... Read More

Great New Book on Money Management

Managing money and allowing yourself to move forward financially! Yesterday I had the immense pleasure of attending a workshop called "Marketing Magic" by Tony Melvin of The Knowledge Centre fame and other great ventures. (More about that in a later post) During the day it became increasingly evident that Tony Melvin not only has a ... Read More

Business Systems – A trip to the Library

Today I went to the local library to become a member and loan out some Business Books.  Mainly because purchasing them for one read and some reference work tends to be cost restrictive (I tend to go through 3-4 full books per week) and some you just don't need or what to use again. Upon my ... Read More