Business Branding – What have colors got to do with it?

What have colors got to do with it? Think of the colors used in business, been to the bank lately and been hit with power colors such as Red, Bold Blue, Black and Yellow?  This is all part of the branding process. Colors are chosen to match up with where the business is trying to ... Read More

Business Branding – Tying it into your Name

Do you brand your business or your name? Well, personally I think that the name will come first, but this is because it is a logical step into the organizational planning and business branding process.  Most people have the product or concept first and this tends to drive the actual business planning and will ... Read More

Business Names – Why so much effort for a Business Name?

Great Business Names I am using what we went through with our business name as an example.  We had the choice of anything and put a lot of thought into what business name will serve us best. It has to compliment your business. Not much sense calling your dog washing business "Mikes ... Read More

Business Names – What do the customers think?

Asking the Customers their opinion? Maybe one of the most forgotten steps in any business naming or change of naming a business is the customer.  All too often we get caught up in our little piece of the world to stop long enough to ask what the customer sees as the perception of our ... Read More

Business Names – What's the big deal?

Naming Your Business - Whats the big deal? I will break this down into a few posts, mainly because there is a lot of material to cover. Firstly, not all of us have the luxury of naming our own business, as we may have inherited a business and its name or purchased an existing business ... Read More

Organizational Planning – Outsourcing – Will it work for you?

Outsourcing for Organizational Planning Outsourcing is sometimes overlooked whilst people are planning within their business and its requirements for Human Resources (or services and products).  I have listed some benefits and challenges with outsourcing for you to consider: Benefits Contract rate: No overheads with regards to tax, GST, superannuation, workcover, insurance, office ... Read More

Organisational Planning – How do I set up a Chart

Setting up an Organizational Chart Why: Believe it or not, a lot of people process information much quicker as a graphic, picture or image.  It also retains much easier and can be retrieved and copied quicker and easier at a later date. Why: An organizational chart gives a quick overall picture ... Read More

Business Planning – Mistakes in Organisational Planning

Who makes mistakes in Organizational Planning? Well, all of us will at some stage.  It is a human condition to learn from our mistakes, to meet new challenges and basically to ignore what others have done before us because "we can do it better". Some of the most common mistakes I see regularly ... Read More