Strategic Alliances – Synergism made in Heaven

What has strategic alliances have to do with synergism? Well, the easy answer is that easier something works with something else, the more open the communication and alignment with a common vision and cause, the greater the end result. Some people refer to it as exponential reward rather than linear reward. I was reading... Read More

Marketing – Relationships and Gatekeepers

Understanding where the power is perceived to be in a Business Organization Part of the reality of dealing with any business is that a lot of times, you come across a gatekeeper.  Someone whose role or assumed role is to control access to the decision maker.  Unfortunately these relationships need to be handled with ... Read More

Marketing – Building relationships for the long haul

Building Marketing Relationships It is easy to get lost in the product, position, your USP, demographics and much more! The short answer is about building mutually beneficial relationships for the long term.  Getting a win/win result for both your and your product and for the people using your service or product. By using a marketing funnel ... Read More

Discussion on Starting up a new business

Ah, where do you start with a new business. You have ideas floating around your head, people giving you advice (some of which have never had a business in their life) and the more you think of it the more confused and demotivated you become. We have all heard of the statistics, you know the ones ... Read More

Business Planning – Understanding IT

At Amplio we have noticed that a lot of people in business or otherwise are not up to speed with the terms and technology available within the IT industry. As such we have created a short presentation which explains the most common basics of the internet and how things fit together.  ... Read More

Business Systems & Marketing

How does a system you have created work with effective marketing? I'm partially deaf.  Well sometimes I pretend to be totally deaf!  Last year I was researching and looking at getting new hearing aids and to get information from one website I had to enter my postal address and name etc ... Read More

General Insurance – What to expect?

Risk Management via General Insurance Over the last few days I have received phone calls from ex-clients and enquires from associates as to where to go for General Insurance. A question asked is whether using a broker or dealing direct with the company was best.  After 23 years of observing this I would weight it up as: Direct ... Read More

Time Management

"There are two kinds of people in this world:  those who want to get things done and those who don't want to make mistakes." Which type of person are you.  Do you parallelize yourself with analysis or fear of "what if's" or do you use the information you have at the time to make ... Read More