Reaching Your Ideal Customer

Ever struggled with determining who your Ideal Customer is and how to communicate with them? Some of the more common challenges come with: Not identifying your ideal client demographics well enough. Not identifying what your ideal client thinks and their purchase motivation (Psychographics) Demographics give you their characteristics that identify their abilities, needs and interests of your customers; Psychographics ... Read More

PRICE DISCOUNTING

Why is it when times are tougher, money is shorter and everyone is focused on the “GFC” do we lose faith in our business and our abilities, move to a poverty reactionary mindset and automatically start discounting our price? Why don’t we sell our service or product quality? What are you competing on? ... Read More

Using our Conditioning for Solutions

What effect does conditioning have on us? I was reading a book last night of which one chapter was on the ability of some scientists to create a whole "model" of something from just a tooth or bone fragment. I occurred to me that we do this everyday! We see one part or perspective ... Read More

Effective Business Communication

Ever wondered why some people just don't understand you? Apart from the initial limbic response of their brain to weigh up their environment and consider the immediate response of stay or fight/flight, there is a considerable portion of their communication style which may not connect to the way you are communicating your message or ... Read More

BUSINESS SUCCESS GROUPS

The Coaching Group we are part of is implementing Gold Coast business success groups shortly. The format will include: Information session – Communication, Business Functions, I.T., Marketing etc Fellowship & Networking Brainstorming and much more! They will be run in a regular fortnightly format to cover group requested items.  This is also a platform for Christian fellowship and ... Read More

GOLD COAST BUSINESS MASTERMIND GROUPS

If you are on the Gold Coast, there is a Business MasterMind Group held on the 4th Wednesday evening of the month at 7 p.m. at Mermaid Beach Bowls Club. The group is run by experienced business people with coaching qualifications.  It is only $10 per night (first time free) and covers business mindset and a ... Read More

WALKING IN SUNSHINE – POSITIVE INFLUENCES

Ever caught yourself focusing on the negatives around you, rather than the positives?  The rainbows, the smell of fresh air and mowed grass giving way to the flash of lights, traffic, radio full of news (bad) and generally more content than your brain can effectively handle and stay healthy? Do you have a quiet ... Read More

Referring to other Businesses for Development

BUSINESS REFERRALS With our business connections we come into a many and varied group of people and their business’s.  If you are after a referral to a business, it is more than likely we know someone who can help you or put you onto someone who can. Some other professionals we can recommend ... Read More