Reaching Your Ideal Customer

Ever struggled with determining who your Ideal Customer is and how to communicate with them? Some of the more common challenges come with: Not identifying your ideal client demographics well enough. Not identifying what your ideal client thinks and their purchase motivation (Psychographics) Demographics give you their characteristics that identify their abilities, needs and interests of your customers; Psychographics ... Read More

PRICE DISCOUNTING

Why is it when times are tougher, money is shorter and everyone is focused on the “GFC” do we lose faith in our business and our abilities, move to a poverty reactionary mindset and automatically start discounting our price? Why don’t we sell our service or product quality? What are you competing on? ... Read More

Free Business Tips

Welcome to Amplio Business Solutions Have you signed up for our Complimentary Business Newsletters with a range of business tips on: Business Management Tips Website Marketing Strategy Small Business Marketing Strategy Business Marketing Tips Developing Business And MUCH more! Move to the ... Read More

Websites – Understanding How Your Site Works!

Knowledge is the key to Websites I’m utterly amazed at the quantity of potentially effective websites receiving no traffic to them. This is due to lack of education. Many website developers don’t seem to be educating the website owner on how the site needs to be constructed so that the search engines – i.e. ... Read More

Marketing – Knowing all about Strategy

Marketing Strategies Revealed I have numerous requests for marketing advice and as such have the following critical steps prior to you getting to marketing and sales: Know what your Goal is and where you are heading first. Plan with the end (or exit) in mind Know your Product or Service Know your Pricing structure Know what place to ... Read More

Secondhand Books Australia – Book Sale

Huge Stock Clearance Hi Everyone.  For you book fans on the Gold Coast, Australia; one of my favorite clients is having a clearance of books. Only $2 per Book or 3 Books for $5 Hundreds of Titles to Choose From Business & Investment Christian Biographies Health & Fitness Cooking Gardening Crafts & Hobbies Family & Relationships Sports & Recreation Home & Renovation Saturday ... Read More

Building Relationships with Extra

Building Extra Dimensions to Relationships At times you ponder the differences in getting the cheaper less known or the dearer established brand.  Personally, I like quality and timeless performance.  I'd rather spend the extra on a quality product or service that I know (or imagine) will go the distance rather than a cheap alternative.  ... Read More

Business Marketing – Who places where?

Further to the article on the last blog, the source did not include TV or some other media or forms of advertising. What it did list in order of effectiveness: Email newsletter Networking Word of Mouth (these were all around the same mark) Website Direct emails Local newspaper advertising Printed flyers/letterbox drop Paid marketing in search engines Direct mail. They also offered ... Read More