Business Systems & Marketing

Posted 6 Jun 2009

How does a system you have created work with effective marketing?

I’m partially deaf. Well sometimes I pretend to be totally deaf! Last year I was researching and looking at getting new hearing aids and to get information from one website I had to enter my postal address and name etc to receive the information.

Long since forgotten about, which is a bugbear as they could have contacted me earlier; however, in the mail today they have posted me a specific letter addressing a few items:

It was personalized

It was relevant about my hearing and new technology released

Why the new technology would benefit me

It was an obligation free offer (to attend a information session, complimentary consultation)

The offer got better; they are offering a free 14 day no obligation trial of the new technology

It finished with a time window to act and telephone numbers to call.

This was a great example of using the information on your database to tailor offers specifically to a predetermined market with a great product.

This is what marketing principles is all about. They haven’t wasted their time marketing a great product to someone who doesn’t need it. They have explained the benefits of it and made an offer even I will take up.

With the cost of printing and postage now you need to be specific in your target market and ensure that your business marketing has the best possible chance to return a high strike rate. (Your ROI)

Other information is available at www.ampliobusinesssolutions.com

John Burkhardt

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