Reaching Your Ideal Customer

Ever struggled with determining who your Ideal Customer is and how to communicate with them? Some of the more common challenges come with: Not identifying your ideal client demographics well enough. Not identifying what your ideal client thinks and their purchase motivation (Psychographics) Demographics give you their characteristics that identify their abilities, needs and interests of your customers; Psychographics ... Read More

Effective Business Communication

Ever wondered why some people just don't understand you? Apart from the initial limbic response of their brain to weigh up their environment and consider the immediate response of stay or fight/flight, there is a considerable portion of their communication style which may not connect to the way you are communicating your message or ... Read More

Free Business Tips

Welcome to Amplio Business Solutions Have you signed up for our Complimentary Business Newsletters with a range of business tips on: Business Management Tips Website Marketing Strategy Small Business Marketing Strategy Business Marketing Tips Developing Business And MUCH more! Move to the ... Read More

Marketing – Knowing all about Strategy

Marketing Strategies Revealed I have numerous requests for marketing advice and as such have the following critical steps prior to you getting to marketing and sales: Know what your Goal is and where you are heading first. Plan with the end (or exit) in mind Know your Product or Service Know your Pricing structure Know what place to ... Read More

Building Relationships with Extra

Building Extra Dimensions to Relationships At times you ponder the differences in getting the cheaper less known or the dearer established brand.  Personally, I like quality and timeless performance.  I'd rather spend the extra on a quality product or service that I know (or imagine) will go the distance rather than a cheap alternative.  ... Read More

Business Marketing – Who places where?

Further to the article on the last blog, the source did not include TV or some other media or forms of advertising. What it did list in order of effectiveness: Email newsletter Networking Word of Mouth (these were all around the same mark) Website Direct emails Local newspaper advertising Printed flyers/letterbox drop Paid marketing in search engines Direct mail. They also offered ... Read More

Referral Marketing – Have we lost the plot?

Recently I came across an article about the effectiveness of different marketing methods. Surprise, Word of Mouth marketing is by far the most effective method of marketing! So why do so many businesses put so much time and dollars into other forms of advertising?  The best response is that during the business life (phases) different ... Read More

Business Branding – Using Graphic Designers !

Using Graphic Designers for Business Branding The use of graphic designers becomes more and more important in visualizing the effect of color use in business branding.  Again, see our other posts about being careful about name choices but when you have sifted through all of that, move onto a quality graphic designer. How do you ... Read More