Business Marketing - Word of Mouth Referrals

Referral Marketing – Have we lost the plot?

Posted 15 Jul 2009

Recently I came across an article about the effectiveness of different marketing methods.

Surprise, Word of Mouth marketing is by far the most effective method of marketing!

So why do so many businesses put so much time and dollars into other forms of advertising? The best response is that during the business life (phases) different methods work at different times. All too often this is because the business (or their marketer) doesn’t know what their market is so uses different forms of advertising to gauge the response until they find their market (not my idea!)

Remember its about how your target client buys, who, when, how and how to you get in touch with them? A lot of research and thought needs to be put into the marketing plan prior to advertising. Also you need to test and measure everything. It is pointless to spend all of this time, energy and money if you have no idea of your KPI and how to measure them.

Some simple steps:

Plan it (Research it, write it down, challenge the content)

Your Product (what differentiates your product)

Your unique selling position (what differentiates you)

Plan it some more

Work out how to track your different forms of advertising

Work out your KPI and how to track them

Revise it, control it and plan it again.

“Does everytime you contact your client, do you add value to the transaction and build a better relationship?”

John Burkhardt - Amplio Business Solutions.

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