Business Branding – Using Graphic Designers !

Using Graphic Designers for Business Branding The use of graphic designers becomes more and more important in visualizing the effect of color use in business branding.  Again, see our other posts about being careful about name choices but when you have sifted through all of that, move onto a quality graphic designer. How do you ... Read More

Business Branding – What have colors got to do with it?

What have colors got to do with it? Think of the colors used in business, been to the bank lately and been hit with power colors such as Red, Bold Blue, Black and Yellow?  This is all part of the branding process. Colors are chosen to match up with where the business is trying to ... Read More

Business Branding – Tying it into your Name

Do you brand your business or your name? Well, personally I think that the name will come first, but this is because it is a logical step into the organizational planning and business branding process.  Most people have the product or concept first and this tends to drive the actual business planning and will ... Read More

Business Names – Why so much effort for a Business Name?

Great Business Names I am using what we went through with our business name as an example.  We had the choice of anything and put a lot of thought into what business name will serve us best. It has to compliment your business. Not much sense calling your dog washing business "Mikes ... Read More

Business Names – What do the customers think?

Asking the Customers their opinion? Maybe one of the most forgotten steps in any business naming or change of naming a business is the customer.  All too often we get caught up in our little piece of the world to stop long enough to ask what the customer sees as the perception of our ... Read More

Business Names – What's the big deal?

Naming Your Business - Whats the big deal? I will break this down into a few posts, mainly because there is a lot of material to cover. Firstly, not all of us have the luxury of naming our own business, as we may have inherited a business and its name or purchased an existing business ... Read More

Marketing – Building relationships for the long haul

Building Marketing Relationships It is easy to get lost in the product, position, your USP, demographics and much more! The short answer is about building mutually beneficial relationships for the long term.  Getting a win/win result for both your and your product and for the people using your service or product. By using a marketing funnel ... Read More

Business Systems & Marketing

How does a system you have created work with effective marketing? I'm partially deaf.  Well sometimes I pretend to be totally deaf!  Last year I was researching and looking at getting new hearing aids and to get information from one website I had to enter my postal address and name etc ... Read More