Marketing – Knowing all about Strategy

Posted 11 Mar 2010

Marketing Strategies Revealed

I have numerous requests for marketing advice and as such have the following critical steps prior to you getting to marketing and sales:

Know what your Goal is and where you are heading first. Plan with the end (or exit) in mind
Know your Product or Service
Know your Pricing structure
Know what place to find your client – the product market
Know everything about your client – their habits, challenges and where they get information
Know your clients distribution channel – where to connect with them
Know the benefits to your client of solving their challenges
Know how to structure a compelling message – Headline, sub-headline, challenges, solutions, call to action etc.
Develop and implement a promotional strategy

Missing any of these steps will lead to a lot of wasted time, energy and money. This is quite a short list of the steps to developing effective relationship building via marketing.

John Burkhardt – Amplio Business Solutions

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Posted by John Burkhardt
Categories: Sales & Marketing,Traditional Marketing
Tags: Amplio Business Solutions, Business Coaching, Business Marketing, Business Relationships

3 Responses

aStore Script - 28 Apr 2010 |

Hey John,

Thanks for the article – it is a great read!

I’ve always knew that I should follow a list of steps when rolling out my marketing campaigns but it’s so tempting to want to skip a few – and I guess that’s why some of my campaigns failed terribly.

It is really crucial to stick to the plan like you mentioned.

Take care,

Goh Toh Lee
DVD Duplilcation Austin - 29 Apr 2010 |

Strategy is one thing, executing it is another. The execution part will require a lot of savvy business moves from you to be successful.
Cheryl - 8 May 2010 |

Promotional campaign has gotten bigger over the years as competition in internet marketing has grown exponentially.