Marketing – Building relationships for the long haul

Building Marketing Relationships

It is easy to get lost in the product, position, your USP, demographics and much more!

The short answer is about building mutually beneficial relationships for the long term.  Getting a win/win result for both your and your product and for the people using your service or product.

By using a marketing funnel approach you identify your product, your USP, the benefits to your customer and reduce the amount of wasted marketing and advertising just by ensuring that your product or service is targeted as much as possible to your end user.  However, marketing is a process of building trust with your future customer and once they have used your product to get them to come back for more of your great product (or service) and to refer you to others.  (We all know that referrals are the best way to expand your business, but how often do we ask for them?)

The more experienced the end user, the less time they have for extra graphics, extra text and essentially things that waste their time.  Get back to basics:

Get a headline relevant to the customer and their challenge

Tell them what you have simply and concisely

Explain the benefit to them of using this product or service (to meet their challenge)

Let them know of any time restraint or delay (i.e. price only for x days etc)

Call them to action. Give them the how to contact you.  (By email, phone, calling into the store etc and the link or number to do it on)

Save yourself time and money in being clear and concise.  The aim is to get them to contact you to move to the next step.  Don’t try selling them the product then and there, arrange an appointment and move onto the next step.

Some of my best clients are those that took several steps to secure.  Guess what? They were checking me out, my ethics, integrity and building up their trust level of me until it reached a point where they were able to deal with me.  For some people this takes one interaction, for others it can be quite a few.

Just because you want them all to buy the same product or service, doesn’t mean they will all do it in the same way.

More in later blogs to come!

John Burkhardt – Amplio Business Solutions

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Posted by John Burkhardt
Categories: Branding,eMarketing,Sales & Marketing,Systems,Traditional Marketing
Tags: Amplio Business Solutions, Business Coaching, Business Development, Business Marketing, John Burkhardt Business Coach