Reaching Your Ideal Customer

Ever struggled with determining who your Ideal Customer is and how to communicate with them? Some of the more common challenges come with: Not identifying your ideal client demographics well enough. Not identifying what your ideal client thinks and their purchase motivation (Psychographics) Demographics give you their characteristics that identify their abilities, needs and interests of your customers; Psychographics ... Read More

Effective Business Communication

Ever wondered why some people just don't understand you? Apart from the initial limbic response of their brain to weigh up their environment and consider the immediate response of stay or fight/flight, there is a considerable portion of their communication style which may not connect to the way you are communicating your message or ... Read More

Websites – Understanding How Your Site Works!

Knowledge is the key to Websites I’m utterly amazed at the quantity of potentially effective websites receiving no traffic to them. This is due to lack of education. Many website developers don’t seem to be educating the website owner on how the site needs to be constructed so that the search engines – i.e. ... Read More

Business Branding – What have colors got to do with it?

What have colors got to do with it? Think of the colors used in business, been to the bank lately and been hit with power colors such as Red, Bold Blue, Black and Yellow?  This is all part of the branding process. Colors are chosen to match up with where the business is trying to ... Read More

Marketing – Building relationships for the long haul

Building Marketing Relationships It is easy to get lost in the product, position, your USP, demographics and much more! The short answer is about building mutually beneficial relationships for the long term.  Getting a win/win result for both your and your product and for the people using your service or product. By using a marketing funnel ... Read More

Business Systems & Marketing

How does a system you have created work with effective marketing? I'm partially deaf.  Well sometimes I pretend to be totally deaf!  Last year I was researching and looking at getting new hearing aids and to get information from one website I had to enter my postal address and name etc ... Read More