What's in a Business Name | Amplio Business Solutions

Business Names – Why so much effort for a Business Name?

Posted 27 Jun 2009

Great Business Names

I am using what we went through with our business name as an example. We had the choice of anything and put a lot of thought into what business name will serve us best.

It has to compliment your business. Not much sense calling your dog washing business “Mikes Pizza Shop”. It has to be relevant to what you do.

It has to compliment your business direction. If you are wishing to only service one area and wish to tie the name into the area, then use the geographical name in your business. e.g. Our area is Robina, you could call gardening service, “Robina Quality Gardening” and restrict the look and feel of the business to that area.

Will you be franchising? This is a great basis for getting rid of warm and fuzzy names and those thought up by family members. You need to cover the geographical implications again and also what the name may mean in the countries you are looking at franchising in. No good trying to sell a “stinking fly horse” to a country because you picked the wrong name.

Check out the restrictions on business names. This may seem common sense, but a lot of business put all their energy into design of names etc just to find out that the name is already registered or trademarked. What a waste.

Domain Names. Make sure your name or a good portion of it is available for registering a website domain. No good going to all that hard work to discover your domain name has been bought up all over the world already.

Using your own Names. Personally I don’t prefer this method in naming your business unless you wish to stay small and not sell the business for any reason in the future. Simply, it restricts you too much for future growth and exit strategies.

More soon