Business Branding – What have colors got to do with it?
What have colors got to do with it?
Think of the colors used in business, been to the bank lately and been hit with power colors such as Red, Bold Blue, Black and Yellow? This is all part of the branding process.
Colors are chosen to match up with where the business is trying to portray to you its customer how good it is and how you should feel about it. Would you use a bank with the colors of gray and black? Probably not!
Certain businesses focus on products that already have colors associated with them. Fruit and Vegetable shops for example usually have a lot of Green, Red and Orange in their color schemes and maximize it because of the product they offer. These are great to work with because you can top the imagery up with great pictures of fresh, healthy fruit and people to market to your audience.
Motor sport is another great example. Black and white, red and then other sharp deep colors dominate it. Why? Because of the checkered flag, black tyres, black racing tracks, red, green, yellow and orange flags, the list goes on. Try wearing a pink polo shirt to the drag racing if your not a perfect size 12 lady going out. Somethings just don’t work.
The best news is that the colors usually sort themselves out during the organizational planning and business planning processes.
Don’t fret early on, the process will take care of itself when you keep moving along.
Next blog on using graphic design in your business branding 
John Burkhardt – Amplio Business Solutions
Categories: Branding,eMarketing,Planning,Sales & Marketing,Traditional Marketing
Tags: Amplio Business Solutions, Business Development, Business Marketing, Business Relationships, John Burkhardt Business Coach, Organisational Planning, Planning
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