Business Branding - Using Graphic Designers !

Business Branding – Using Graphic Designers !

Posted 3 Jul 2009

Using Graphic Designers for Business Branding

The use of graphic designers becomes more and more important in visualizing the effect of color use in business branding. Again, see our other posts about being careful about name choices but when you have sifted through all of that, move onto a quality graphic designer.

How do you source a quality graphic designer? I would suggest referral as the first port of call, but most importantly have a look at their portfolio to see if that is the type and quality of work you want your business to have. A quick look at the portfolio should show you the quality and depth of the work. You can spot a quick logo throw together (or clipart) compared to a quality thought out logo/brand which matches your business and its mission.

Don’t be afraid to ask for generic quotations on what work you want completed.

The feedback should include a sample of their work, reference points, some helpful information and also an obligation free appointment to see if you can work together. Their pricing should be transparent and most will charge from $250 upwards for one quality logo design.

The upside is that the amount of information that they source from you to start with should be around your business, colors, products and business planning to clarify what you are after. The end result will be a design (or number of them) which translate a fact finder into the logo your business has been waiting for with the color scheme to match. Win/Win.

Before you start, have a look on the internet for logos and see what ones you think would compliment what you are looking for. Give your graphic designer plenty of information and examples and let their training and creativity take over.

Good luck with this one. You will be surprised of the examples that come back.

More soon.

John Burkhardt – Amplio Business Solutions

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