Reaching Your Ideal Customer

Ever struggled with determining who your Ideal Customer is and how to communicate with them? Some of the more common challenges come with: Not identifying your ideal client demographics well enough. Not identifying what your ideal client thinks and their purchase motivation (Psychographics) Demographics give you their characteristics that identify their abilities, needs and interests of your customers; Psychographics ... Read More

Building Relationships with Extra

Building Extra Dimensions to Relationships At times you ponder the differences in getting the cheaper less known or the dearer established brand.  Personally, I like quality and timeless performance.  I'd rather spend the extra on a quality product or service that I know (or imagine) will go the distance rather than a cheap alternative.  ... Read More

Business Marketing – Who places where?

Further to the article on the last blog, the source did not include TV or some other media or forms of advertising. What it did list in order of effectiveness: Email newsletter Networking Word of Mouth (these were all around the same mark) Website Direct emails Local newspaper advertising Printed flyers/letterbox drop Paid marketing in search engines Direct mail. They also offered ... Read More

Referral Marketing – Have we lost the plot?

Recently I came across an article about the effectiveness of different marketing methods. Surprise, Word of Mouth marketing is by far the most effective method of marketing! So why do so many businesses put so much time and dollars into other forms of advertising?  The best response is that during the business life (phases) different ... Read More

Business Branding – Using Graphic Designers !

Using Graphic Designers for Business Branding The use of graphic designers becomes more and more important in visualizing the effect of color use in business branding.  Again, see our other posts about being careful about name choices but when you have sifted through all of that, move onto a quality graphic designer. How do you ... Read More

Business Branding – What have colors got to do with it?

What have colors got to do with it? Think of the colors used in business, been to the bank lately and been hit with power colors such as Red, Bold Blue, Black and Yellow?  This is all part of the branding process. Colors are chosen to match up with where the business is trying to ... Read More

Business Branding – Tying it into your Name

Do you brand your business or your name? Well, personally I think that the name will come first, but this is because it is a logical step into the organizational planning and business branding process.  Most people have the product or concept first and this tends to drive the actual business planning and will ... Read More

Business Names – Why so much effort for a Business Name?

Great Business Names I am using what we went through with our business name as an example.  We had the choice of anything and put a lot of thought into what business name will serve us best. It has to compliment your business. Not much sense calling your dog washing business "Mikes ... Read More