Building Relationships Using Newsletters

Posted 4 Mar 2010

The Use of Marketing Newsletters

If you are a client or prospect of mine you will have recently received an invitation to unsubscribe off my newsletter list if you wished.

Sounds like it is in reverse? Well not really, like so many other businesses we gather all types of information from our customers and associates and then only later attempt to collate it into a usable tool for updating people on our business, products and other important information

One of the most important results in customer relationships is that the majority leave as “the business didn’t care about me”, this is also because they never kept in touch.

The key points to note regarding customer contact is:

Keep the content relevant
Be regular with your contact, usually every 10-18 days
Allow the unsubscribe link, better to have clients on your list that want to hear from you
Be spasmodic if you have a great offer or discovery to share with them, but keep it short, sharp and to the point.
Cover 3-4 items and save the rest for the next newsletter
Collect as much information from your client as possible; it helps you identify with their challenges and offer relevant information
Encourage feedback

This is a great start to developing a relationship. As with most business’s they haven’t done this for quite some time, so just go through the steps one at a time, plan it and start sending the Newsletters even if you don’t have everyone on the list yet.

Happy Marketing

John Burkhardt – Amplio Business Solutions

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