Don’t Stop Too Early

One of the many challenges that we see constantly is the push me pull me response to everyday life. Has life got you so caught up that you seem to have 3 weeks work to do in one week?  Making lists and never crossing items off them? All too often we are being controlled and ... Read More

Reaching Your Ideal Customer

Ever struggled with determining who your Ideal Customer is and how to communicate with them? Some of the more common challenges come with: Not identifying your ideal client demographics well enough. Not identifying what your ideal client thinks and their purchase motivation (Psychographics) Demographics give you their characteristics that identify their abilities, needs and interests of your customers; Psychographics ... Read More

Christians in the Marketplace

Announcing Christian Business Recently I have entered into many discussions regarding placing yourself in the community and business marketplace as a Christian business. Within the discussions most people have an anxiety over what perception others may have if you openly confess and show you have Christian faith. I ask the following questions: Are you not confident in ... Read More

PRICE DISCOUNTING

Why is it when times are tougher, money is shorter and everyone is focused on the “GFC” do we lose faith in our business and our abilities, move to a poverty reactionary mindset and automatically start discounting our price? Why don’t we sell our service or product quality? What are you competing on? ... Read More

Updating your Risk Management

INSURANCE UPDATES Just a quick reminder - you should declare all of your business entities to your insurance broker.   You need to let them know all of your company, trust, registered trading and domain names that are associated with your business. Don’t take a punt on the policy wording picking up all ... Read More

End of Financial Year Updates

As the end of June has arrived, it really is too late to do anything very constructive to protect assets or minimize taxation.   This is however a great time to reflect, step up the mark and start to organize yourself for the next 12 months and beyond. Does your business structure support your long term business ... Read More

Using our Conditioning for Solutions

What effect does conditioning have on us? I was reading a book last night of which one chapter was on the ability of some scientists to create a whole "model" of something from just a tooth or bone fragment. I occurred to me that we do this everyday! We see one part or perspective ... Read More

Even Coaches have Goals

Do Coach's actively set Goals? The answer is a resounding YES! As an example, a good coaching colleague has just released her debut album with a distinct Folk/Pop feel. Stephanie is a great coach and her heart is with supporting charity as below: "In February 2008, I determined that my purpose in life is ... Read More